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Where you can try and buy Feelwear clothes?

We’ve been busy these past couple of months. In addition to releasing some new products, obviously all still made of the merino goodness (check them out here) we’ve also increased places where you can try and buy our clothes. First and foremost, we’re really proud to be part of the Weecos sustainable marketplace family. Their aim is to unite customers with sustainable brands, who in turn have to go through a thorough auditing process to match their criteria on economical, social and environmental factors. As we’re sharing the same values and are adamant on using only quality materials and proud to call ourselves an ethical brand, then we couldn’t be happier to share the same platform with all those other...

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5 reasons to wear merino in the summer

When things warm up, most of us grab for lighter clothes that are usually made of cotton. It just seems the right thing to do. And there's nothing wrong with that. However, there is a better alternative when considering the fabric of your summer clothes - merino wool. Yes, wool. That quintessential cold-weather insulator. Many of us associate wool products with their winter wardrobes and it may sound odd at first but merino wool is in fact perfect for all year round use thanks to its thermoregulatory attributes. Study carried out by the University of Otago (link) showed that when 10 trained men wore T-shirts in three different fabrics in temperatures of 8°C and 32°C, woollen T-shirts came out as...

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Rollneck is a key piece for a modern capsule wardrobe

Feelwear rollneck polo made from merino wool was featured as one of the modern classics in the Life in a Cold Climate blog. Life in a Cold Climate is a lifestyle blog with a Nordic taste for women (and men) who have an interest in fashion and beauty (read more here). It is run by Annikky and is a chronicle of her attempts at life (and style, occasionally) in a cold climate. The post outlined 12 essential pieces of clothing and accessories that should be owned by every woman who has a thing for slow fashion. As Annikky explained: “with the rise of the capsule wardrobe and concerns about sustainability, many people are wondering how to look current without overhauling their entire...

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Feelwear online store finalist at the Baltic e-commerce awards

Feelwear was nominated as one of the best Baltic online shops in the fashion, footwear and accessories category of Baltic e-commerce awards. The award was given out first time in the history and  the jury evaluated all e-shops based on the following criteria: User experience in all platforms (mobile, desktop, tablet) Overall design Overall user experience, the ease of use How easy it is to find information about delivery and return Customer service via phone/email/chat, the speed of response Presentation of products/services (quality of photos and illustrations) Quality of copywriting The ease and  speed of purchasing process (how much customer information is needed, etc) Security of the site Winner was chosen by the Estonian E-Commerce Association and jury consisted of...

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