Our co-founders had a really nice chat with Jiminy online magazine. Jiminy focuses on slow lifestyles, fashion and travel stories from across the globe. They believe in bringing the ever- expanding community of designers and consumers together to celebrate transparent, sustainable works.
Sharing similar values, we can only be thankful for Jiminy for sharing our story.
Find answers to questions:
- Each Feelwear piece appears to be a wardrobe staple; the neutral palette and minimal design means that each piece can be worn both smart and casually. Was this the intention and have you any plans for future collections?
- Why should we be pulling a merino wool based shirt over our heads each morning?
..and more here: “The Feelwear Story”