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Where you can try and buy Feelwear clothes?

We’ve been busy these past couple of months. In addition to releasing some new products, obviously all still made of the merino goodness (check them out here) we’ve also increased places where you can try and buy our clothes. First and foremost, we’re really proud to be part of the Weecos sustainable marketplace family. Their aim is to unite customers with sustainable brands, who in turn have to go through a thorough auditing process to match their criteria on economical, social and environmental factors. As we’re sharing the same values and are adamant on using only quality materials and proud to call ourselves an ethical brand, then we couldn’t be happier to share the same platform with all those other...

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Rollneck is a key piece for a modern capsule wardrobe

Feelwear rollneck polo made from merino wool was featured as one of the modern classics in the Life in a Cold Climate blog. Life in a Cold Climate is a lifestyle blog with a Nordic taste for women (and men) who have an interest in fashion and beauty (read more here). It is run by Annikky and is a chronicle of her attempts at life (and style, occasionally) in a cold climate. The post outlined 12 essential pieces of clothing and accessories that should be owned by every woman who has a thing for slow fashion. As Annikky explained: “with the rise of the capsule wardrobe and concerns about sustainability, many people are wondering how to look current without overhauling their entire...

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Feelwear online store finalist at the Baltic e-commerce awards

Feelwear was nominated as one of the best Baltic online shops in the fashion, footwear and accessories category of Baltic e-commerce awards. The award was given out first time in the history and  the jury evaluated all e-shops based on the following criteria: User experience in all platforms (mobile, desktop, tablet) Overall design Overall user experience, the ease of use How easy it is to find information about delivery and return Customer service via phone/email/chat, the speed of response Presentation of products/services (quality of photos and illustrations) Quality of copywriting The ease and  speed of purchasing process (how much customer information is needed, etc) Security of the site Winner was chosen by the Estonian E-Commerce Association and jury consisted of...

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Feelwear in United Kingdom

We are happy to announce that we have shipped our first merino wool T-shirt to United Kingdom (UK). Feelwear’s co-founder Riin commented: “In May 2017 we entered the USA market. UK is another great country where to be active at. I think same applies here. As more and more people consider more carefully what they consume and value quality materials combined with sleek design, then we believe that we could have an impact. We hope to solve both aspects by combining superior quality fabric with clean, minimalistic design.” Feelwear follows slow fashion principles and provides an alternative option within a fast fashion society where fine craft and high-quality fabrics are often undervalued. Riin added: “Even though we are offering niche...

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Feelwear merino clothes now available at Les Petites Baltic Design Shop

We are really excited to announce that you can now buy our merino clothing from Les Petites Baltic Design Shop, located at Telliskivi Creative City (Telliskivi 60A, see also: http://www.lespetites.ee/kontakt/). Feelwear co-founder Riin commented: “After focusing more on local market in the second half of the year, it was a logical step to start offering our products in retail stores as well. Les Petites is in our opinion one of the best Estonian design shops and their boutique is located in one of the coolest areas of Tallinn. So we are very excited to be also represented in their stock. Even though we have made shipping and returning very simple (read more here) for our clients, we see having our clothes in a shop as an additional value for our customers. Now...

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