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Estonian fashion magazine Mood interview with Feelwear co-founder

Estonian fashion magazine Mood had an interview with our co-founder Riin. We will also include a copy of the interview here. As it was done in Estonian, then this time blog post will also be in our native language. Thank you Mood for this amazing interview! Original link: https://mood.ee/uudis/brand-feelwear-tahab-koiki-monusalt-pehme-meriinovilla-sees-soojas-hoida/ Here is the full transcript of the interview: Feelwear sai alguse praktilisest vajadusest. “Minu senine töö finantssektoris oli küll valdavalt kontorikeskne, kuid aeg-ajalt tuli arvuti tagant püsti tõusta ja sõltumata ilmast minna kliendi juurde, kus toimus tegelik äritegevus, näiteks õue või jahedasse tehasesse. Just siis tundsin puudust riietest, mis sobiks kontorisse, aga hoiaks vajadusel soojas ka siis, kui pean õue minema ja samal ajal soliidset ning tagasihoidlikku riietusstiili jälgima,” rääkis Riin Veidenberg....

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Feelwear in United Kingdom

We are happy to announce that we have shipped our first merino wool T-shirt to United Kingdom (UK). Feelwear’s co-founder Riin commented: “In May 2017 we entered the USA market. UK is another great country where to be active at. I think same applies here. As more and more people consider more carefully what they consume and value quality materials combined with sleek design, then we believe that we could have an impact. We hope to solve both aspects by combining superior quality fabric with clean, minimalistic design.” Feelwear follows slow fashion principles and provides an alternative option within a fast fashion society where fine craft and high-quality fabrics are often undervalued. Riin added: “Even though we are offering niche...

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Feelwear merino clothes now available at Les Petites Baltic Design Shop

We are really excited to announce that you can now buy our merino clothing from Les Petites Baltic Design Shop, located at Telliskivi Creative City (Telliskivi 60A, see also: http://www.lespetites.ee/kontakt/). Feelwear co-founder Riin commented: “After focusing more on local market in the second half of the year, it was a logical step to start offering our products in retail stores as well. Les Petites is in our opinion one of the best Estonian design shops and their boutique is located in one of the coolest areas of Tallinn. So we are very excited to be also represented in their stock. Even though we have made shipping and returning very simple (read more here) for our clients, we see having our clothes in a shop as an additional value for our customers. Now...

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Behind the Scenes of the "Feelwear 2.0: High-Neck" Collection

Last week we introduced our newest collection (see here). Now, we will give you a behind the scenes look to our shoot day. On 13 September, our new AW 17/18 collection arrived fresh from Tartu, Estonia. At the end of the week we gathered at Stuudio 35 together with our photographer Virge, models Andra and Johannes, stylist Marion and make-up artist Erle, and spent the day capturing the season’s best looks.  The shoot was inspired by the minimalistic and simple space. This concept was made possible by Johannes and Andra who displayed excellence as they modeled the new collection. We witnessed a symbiotic relationship between smart casual clothing and our t-shirts as the outfits were being styled – and honestly, even we hadn’t thought...

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Jiminy magazine interviews the founders of Feelwear

Our co-founders had a really nice chat with Jiminy online magazine. Jiminy focuses on slow lifestyles, fashion and travel stories from across the globe. They believe in bringing the ever- expanding community of designers and consumers together to celebrate transparent, sustainable works. Sharing similar values, we can only be thankful for Jiminy for sharing our story. Find answers to questions: Each Feelwear piece appears to be a wardrobe staple; the neutral palette and minimal design means that each piece can be worn both smart and casually. Was this the intention and have you any plans for future collections? Why should we be pulling a merino wool based shirt over our heads each morning? ..and more here: “The Feelwear Story”

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