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Feelwear was featured at Mochni online magazine

Feelwear was featured at Mochni.com, an international online magazine focused on sustainable fashion and conscious living catering to fashion lovers and LOHAS (Lifestyle of Health and Sustainability) oriented women. One of our main values is being ethical in all we do (see what are our other values here) and being featured on Mochni is a great recognition. Mochni highlighted the fact that our light merino shirt is great for summer days as it is temperature balancing and provides a high level of UV protection, which a lot people don’t know. We can only agree with that :)  Do you share their opinion? Read more here: "10 Eco Summer Products For Your Next Beach Holiday"  

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The Feelwear story – find out more about the brand

Last time ("Get to know the founders behind the brand") we talked about who is who behind the Feelwear brand. This time we will explore the concept a bit further and try to understand more about their story. Once again we interviewed our co-founders Riin and Mihkel. So let's hear what they have to say. Why is Feelwear important to you? What is the message you want to convey with it? Mihkel: “First of all it’s about filling the cap and need for our customers. I believe that by using our products you can improve your wellbeing. So it is not just buying a shirt or a brand but it’s also a lifestyle to follow. Along the way we aim...

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The Feelwear story – get to know the founders behind the brand

It’s time to see who is who behind the Feelwear brand. You might think that the founders are some young fashion designers but this is not the case here. Our co-founders didn’t take the usual road to fashion with obtaining a fashion design degree and doing work experience at a well-established fashion house, followed by launching their own brand.   Their background is far more interesting: one of them has extensive experience in developing financial products in various markets and directing banking functions and the other has been working in finance, accounting and auditing sector. But how did they end up creating a fashion brand? Let’s hear from them: Who are you? Riin: “I currently work from home and much...

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What is gsm and what has it got to do with T-shirts?

Have you noticed that all Feelwear product descriptions include merino weight expressed in gsm? Perhaps you haven’t paid that much attention to it but gsm is actually pretty important. What is gsm in merino? GSM stands for grams per square meter. Fabric gsm means weight of one square meter fabric in grams (also known as gm/m2.) Ounce per square yard (oz/sq2) is the imperial measurement which is also commonly used. GSM value depends on the type of raw materials (wool, silk, etc.) used and on the amount of raw fabric that has gone into making the fabrics. Generally, the thicker the fabric the higher the gsm value. And lower gsm means a thinner fabric. What is a good weight to consider? If you want a premium...

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Feelwear in USA

We are happy to announce that we have shipped our first merino wool T-shirt to USA. Feelwear’s co-founder Riin commented: “USA is a huge country where more and more people look into what they consume and value quality materials combined with sleek design. We hope to solve both by bringing Nordic design and premium quality merino wool and silk fabric to the American people, helping them to create an everyday smart and casual wardrobe. So there is definitely a big market to fill. “ Feelwear is a T-shirt brand designed to keep you warm and to fit into your smart casual wardrobe. Our brand provides an alternative option within a fast fashion society where fine craft and high-quality fabrics are...

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